Key Responsibilities of an Entry-Level Social Media Manager

Daily Tasks

• Content Scheduling: Post pre-approved content across social platforms (e.g., Facebook, Instagram, Twitter) using tools like Buffer or Hootsuite.
• Community Engagement: Respond to comments, direct messages, and mentions to foster audience interaction.
• Monitor Social Media Trends: Track trending hashtags and content relevant to the brand's niche.
• Analyze Post Performance: Review basic metrics such as likes, shares, and comments to gauge engagement.

Priority Criteria: Prioritize urgent community engagement to maintain brand reputation, followed by content scheduling to ensure consistent presence.

Weekly Tasks

• Content Creation & Curation: Develop and source graphics, images, or short videos aligned with current campaigns.
• Performance Reporting: Compile and analyze insights on post reach, engagement rates, follower growth, etc.
• Competitor Analysis: Review competitors’ social activity for inspiration and benchmarking.
• Team Collaboration: Coordinate with marketing and design teams for upcoming campaigns.

Priority Criteria: Prioritize tasks that impact upcoming campaigns and reporting deadlines; schedule content early in the week for smoother execution.

Monthly Tasks

• Strategic Planning: Assist in developing the upcoming month’s social media calendar based on analytics and business goals.
• Campaign Review & Optimization: Evaluate previous campaigns’ successes and areas for improvement.
• Audience Research: Update audience personas and review demographic shifts.
• Training & Skill Development: Participate in webinars or courses to stay updated on social media tools and trends.

Priority Criteria: Focus on data-driven planning and review to align future efforts with company objectives.